SENIOR-LED MARKETING, EVENTS AND PR.
PROVEN RESULTS.

Strategy — Communications — Campaigns — Partnerships — Events —

Strategy — Communications — Campaigns — Partnerships — Events —

  • We deliver end-to-end marketing that’s guided by insight, not guesswork. From strategic planning to execution, we use data-driven insights to shape content, digital campaigns and brand partnerships that deliver measurable impact.

  • Our digital campaigns cut through the screen clutter. We use proven strategies to deliver real-world results grounded in data, from social media advertising and account management to email marketing.

  • We help clients grow by using AI to identify opportunities, reduce wasted spend and improve performance across channels. Clearer priorities, smarter investment and better results over time.

  • We design impactful activations and events that energise centres, attract visitors and strengthen relationships. From seasonal moments to large-scale experiences, we bring creativity and strategy together, with a focus on sustainable, low-waste delivery.

  • We create high-quality, bespoke content that captivates your audience and amplifies your message, whatever platforms you use. We know Australia’s most talented creatives and we put them to work on your projects.

  • We’re a versatile creative studio, using design to tell your brand’s story and forge genuine connections with your audience. We provide the creative tools to connect, grow and leave a lasting legacy for your brand or event.

Close-up of a pink and white flower with a blurred background.

WHO WE ARE

New Future Folk is a senior-led strategic and creative communications agency focused on real-world impact. We shape strategy, narrative and creative for brands and commercial, mixed-use assets, trusted by Australia’s leading property developers and asset managers.

We lead the strategy, shape the story, and run the campaigns, events, and communications that move your business forward.

Senior-led, integrated, and commercially grounded - we work alongside in-house teams and leadership to turn marketing from a cost centre into a growth engine.

WE’RE OFTEN ENGAGED WHEN COMMUNICATION NEEDS TO WORK HARDER, DECISIONS NEED ALIGNMENT AND MULTIPLE STAKEHOLDERS ARE INVOLVED

If you’re looking for senior, clear-headed support that makes the work easier to deliver - lets talk.

Book a call

BOOK A CALL

Communication, Marketing & Media

Brand Development & Design

Events & Activations

Content & Storytelling

Flower

Website Design & Development

A tall mirror standing upright on sandy terrain with a clear blue sky and the sun shining brightly in the background

PROJECTS

  • Graphic with beige starburst shape and black text reading 'SUMMERHILL' diagonally across it.
  • Text displaying '222 Exhibition Street' in large, dark letters on a black background.
  • Black-and-white illustration of a man with a beard and glasses, wearing a hat and a cloak, holding a sword, standing in front of a mountain landscape.
  • Drawing of a simple house with a chimney, trees, and clouds in the sky.
  • Black background with white text that reads "Made by Fressko".
  • Logo for Energy Lab with the words "Energy" and "Lab", and a stylized atom symbol.
  • A woman in a red shirt and jeans hiking on a trail surrounded by trees and autumn foliage.
  • Silhouette of a person holding a flag at sunset or sunrise with mountains in the background.
  • A close-up of a dark electronic device with a black cord connected to it, placed on a table with a yellow folder and a red item nearby.
  • A pixelated black and white icon of a person standing with a large question mark in front of them.
  • A hand holding a yellow measuring tape against a plain white background.
  • A black square with a white minimalist drawing of a face, featuring two eyes, eyebrows, nose, and mouth.
  • Black and white illustration of a vintage mechanical alarm clock showing 7:00.
  • A black and white line drawing of a compass with
  • Logo for Barker's of Geraldine, established 1969, featuring a tree branch with berries above the restaurant name.
  • The word 'BCycle' logo with a capital 'B' inside a circle, followed by 'Cycle' in black text.
  • Black circular text with a white background, reading 'The Original And Authorized Nutty Buddy'.
  • Logo for Cross Roads Homemaker Centre.
  • A black and white graphic of a sign that says "Garage Sale Mail" with an arrow pointing to the right, decorated with small stars.
  • Text that reads 'Hort Innovation' in bold black letters.
  • Text reading 'the market tales. shop.eat.explore.' on a white background.
  • Text saying 'Take the Sea' with a fish illustration
  • A close-up of a black and white miniature dog wearing sunglasses and a tie.
  • Logo with blue circular text reading 'Surfers for Climate' surrounding a stylized wave and hand.

  • We brought New Future Folk on board to energise the marketing strategy for one of our Assets. The NFF team were fantastic across the board, driving a holistic strategy encompassing project management, social media management, digital advertising implementation, website creation, tenant surveys and consumer insights. The team also provided clear and concise reports allowing Asset and Fund Management teams to easily monitor data and trends at the centre. I’d strongly recommend New Future Folk for anyone looking to take their marketing strategy to the next level!

    La Salle

  • New Future Folk collaborated early and effectively with the team at EnergyLab to deliver our inaugural Supercharge Australia Innovation Challenge awards event on time and budget - and in great style. Electrifying!

    New Energy Nexus

  • Working with the team has been a great pleasure especially whilst working on the launch of the new Take 3 for the Sea office and sustainability hub. The team secured some great press including the front page of our local newspaper as well as TV footage with NBN. We would highly recommend working with the New Future Folk team.

    Take 3 for the Sea

  • We had the great pleasure of working with Elena and the team at New Future Folk on the Garage Sale Trail campaign in 2015. New Future Folk was responsible for running the media campaign in NSW and tasked with helping us to spread the reuse message and get the NSW community engaged in Garage Sale Trail. New Future's expertise in the sustainability space was the perfect fit for us. They brought great creativity, contacts, and fun, all of which culminated in a fantastic record-breaking year for the Garage Sale Trail campaign.

    Garage Sale Trail

  • We worked with Elena and her team at Australian Fashion Week; she's exceptionally kind, warm, and goes beyond expectations. She utilizes her vast network of contacts to not only deliver exceptional results, but also to provide unparalleled support and guidance along the way. Grateful for the collaboration, and looking forward to future projects. Highly recommend —capable, professional, personable, and dedicated. Consistently delivers outstanding results.

    made by Fressko

  • I want to take a moment to express my heartfelt appreciation for the entire New Future Folk team. Their work has been nothing short of exceptional. They have shown an unwavering commitment to our project, which involved the production of our local area magazine, "Bon Vivant." Their creativity and dedication have not only elevated the magazine but have also significantly increased brand awareness for both "Bon Vivant" and our real estate company. Anna and Elena seamlessly collaborated with our team to turn our vision into a reality and its been truly remarkable. The team has exceeded our expectations in every way, and we couldn't be happier.

    Breakfast Point Realty

  • As a New Zealand based company, it was important to find the right PR company to help us with the launch of our products in Australia and we are very pleased with the work completed by Elena & her team at NFF. They understood our brand straight away and developed a campaign that fitted us perfectly. The communication was excellent as well as the outcomes of our campaign and the reporting provided. We will definitely work with NFF in the future again.

    oob Organics

  • NFF added a lot of value to our project with digital, marketing and communications input that enhanced our brand and got results. The team is creative and very strategic using a wonderful mix of customer journey thinking and technology solutions to develop the event experience right from the very first touch point and continue through to the physical event planning and post event engagement. A perfect fit for any team - Elena makes an effort to get to know people and understand the business. She is great to work with and I would jump at the chance to work with her again.

    AEGN

  • As an organisation focussed on rapidly scaling solutions to address the crises facing the ocean and broader planet, we only want to work with those who share our passion for making change happen, and fast. The team at NFF are driven, ready and willing to help you make your greatest impact, whilst minimising the impact of your own events. Highly recommended.

    Ocean Impact Organisation