We were engaged to produce a high-impact launch event for 88 Walker Street prior to the building going to market, delivering a full-production activation that introduced the asset to key brokers, agents and decision-makers. The invitation-only event brought together over 100 industry guests in a prestigious setting, creating a meaningful first impression for the building within Sydney’s commercial property community.

Working closely with LaSalle, our role encompassed strategic planning, event production, creative direction and on-site execution — including curated guest experiences, premium staging and a DJ to support a dynamic atmosphere. The activation successfully positioned 88 Walker Street as a distinctive and desirable opportunity, generating strong industry engagement and reinforcing its market presence ahead of launch.