At 222 Exhibition Street, we refined and evolved the centre’s visual identity to create a more contemporary, cohesive brand system. Our work included updating the logo, developing a distinctive illustration style and refining the colour palette, with assets rolled out consistently across digital and print touchpoints. The result is a clear, recognisable identity that supports day-to-day communications while strengthening brand consistency across the centre.

Alongside the visual refresh, we ensured the updated identity could be applied flexibly across ongoing centre marketing and digital platforms. The system was designed to be practical and scalable, providing centre management with a clear visual framework that supports future campaigns, tenant communications and long-term brand alignment.