The brief

Inner Vision is the counselling practice of Dr Jenny Beachum, a holistic counsellor supporting women through the big transitions of life. Jen came to us pre-launch, with deep expertise and a clear purpose, and needed a brand and a voice that would help the right women find her.

What we did

Business development and social media management. We positioned Jen around transitions rather than a single label, with clear entry points for the moments women reach out: divorce, redundancy, an empty nest, career reinvention and perimenopause. We shaped her PRISM™ method into a story people can follow and opened doors to new audiences through PR, partnerships and local wellness collaborations. On social, we manage her content end to end, from monthly planning to event creative like the Spring Renewal mini retreat campaign.

The results

Jen has hosted her first event and run her pilot program, with her 12 week group program launching in January 2027 and a speaking slot at the Flourish Women’s Networking breakfast in Sydney.