The brief

The Clean Assembly is a premium cleaning company we co-founded for Sydney homes, studios and workplaces. We wanted a cleaning brand that felt considered and luxe, used products we could stand behind, and did real good along the way.

What we did

Business strategy and branding. We helped build the business from the ground up, from the service model and pricing to a growth plan targeting real estate agents and local businesses, then shaped a refined, fussy-about-the-details brand to match. That carried through the website, a low-tox product partnership with Koala Eco, a welcome offer of a bottle of wine and flowers with every new clean, and a monthly EDM. Giving back is built into the model, with $5 from every clean donated to WAGEC, the Women’s and Girls’ Emergency Centre in Redfern.

The results

The Clean Assembly now looks after real estate agencies, Pilates and creative studios, offices and private homes across Sydney, including a regular weekday contract with a leading real estate agency, and is on track for a $1,000 giveback to WAGEC in 2026.