Centred was developed as a premium, B2B-focused meeting environment in the heart of the city, designed for senior leaders, founders and management teams seeking a refined setting for strategic conversation. The objective was to clearly differentiate Centred from traditional event and meeting venues, positioning it as a luxury, strategy-led space centred on executive engagement, PR and relationship-driven outcomes.

Our work encompassed strategic positioning and brand narrative, B2B audience definition, PR and influence strategy, and messaging tailored to leadership and decision-makers. The result was a strong commercial outcome, with Centred introduced to the local business community through curated B2B engagement and a PR-led fashion presentation delivered in partnership with one of Sydney’s leading agencies. The space is now operating at 85% capacity.