Fressko presented a dedicated stand at Australian Fashion Week, designed as a high-impact brand moment within one of the industry’s busiest cultural weeks. The stand was conceived to bring Fressko’s sustainability ethos to life through hands-on engagement, influencer connection and continuous content creation.

We co-produced and delivered the activation across five days, hosting creators and industry guests while facilitating live product engraving and organic content capture throughout the week. Sustainability-led conversations were woven into the experience, positioning Fressko as an active and credible voice within the future-facing fashion dialogue.

The stand generated strong foot traffic and sustained visibility across the week, with high levels of engagement both on-site and across social channels. Continuous content capture amplified the impact beyond the event itself, delivering a busy, memorable presence and meaningful brand connection during Australian Fashion Week.